Welcoming

NZDS into the world

NZDS Token Icon

NZDS is out in the wild, and as more organisations get on board, we want to ensure the brand remains consistent. These assets and guidelines will show you how.

Downloadable brand assets

NZDS Logo

LOGO

NZDS Icon

ICON

All Assets

ALL ASSETS

NZDS Icon
Icon

The icon should be used when space is limited, such as on listings, charts or diagrams.

NZDS Logo
Primary Logo

The primary logo is based on NZ as a dollar sign and a coin. It features a black wordmark with a teal and white icon.

NZDS Logo White

On dark backgrounds, the wordmark is white.

NZDS Logo Reversed

On coloured backgrounds, the logo is white.

TEAL GREEN
HEX: #89c5bd
RGB: 137, 197, 189

BLACK
HEX: #000000
RGB: 0, 0, 0

Coin colors

NZDS colours represent the coin’s values, geography and link with New Zealand.

Teal Green represents stability, balance, is associated with finance and is derived from the meeting of the sea and sky.

Black represents the national colour of New Zealand.

Logo Don’ts

Download all assets