Welcoming
NZDS into the world
NZDS is out in the wild, and as more organisations get on board, we want to ensure the brand remains consistent. These assets and guidelines will show you how.
Icon
The icon should be used when space is limited, such as on listings, charts or diagrams.
Primary Logo
The primary logo is based on NZ as a dollar sign and a coin. It features a black wordmark with a teal and white icon.
On dark backgrounds, the wordmark is white.
On coloured backgrounds, the logo is white.
TEAL GREEN
HEX: #89c5bd
RGB: 137, 197 , 189
BLACK
HEX: #000000
RGB: 0, 0, 0
Coin colors
NZDS colours represent the coin’s values, geography and link with New Zealand.
Teal Green represents stability, balance, is associated with finance and is derived from the meeting of the sea and sky.
Black represents the national colour of New Zealand.
Logo Don’ts
Don't alter proportions
Use the full logo as provided. If the full logo doesn’t fit, use the icon only.
Don't alter positioning
Do not stack the wordmark and icon. If the full logo doesn’t fit, use the icon only.
Don't distort the logo
Avoid stretching the logo horizontally or vertically.
Don't alter the colour
When used in color, NZDS Icon should always be represented as Teal Blue and the wordmark as Black.
Don't use with Techemynt assets
NZDS is a separate brand from Techemynt or New Zealand Dollar Stabelcoin by Techemynt, and shouldn’t be visually combined.
Don't crowd the logo
The NZDS logo should be given room, avoid crowding the logo against design elements. Use the space between the wordmark and icon as a guide.
NZDS Brand